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  1. HKR
  2. Master Programme in Business Administration specialising in International Business and Marketing
  1. HKR
  2. Master Programme in...
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Master Programme in Business Administration specialising in International Business and Marketing - 60 credits

Business has become increasingly international in character in recent decades, and international commerce accounts for a large and growing proportion of overall commercial activity. An increasing number of companies, small, medium-sized and large, are affected by international events and competition. This is a development that demands knowledge and professional expertise in the field of international business and marketing.

Marketing plays a central role in creating, capturing, communicating and sustaining value for organisations and private individuals. By understanding customer needs, companies can provide customers with innovative solutions.

This one-year programme aims to give you the competencies and skills necessary for working with international business and marketing in a broad range of multinational and national companies, both in Sweden and abroad.

Marketing and international business

The programme emphasizes the importance of marketing and internationalization for different types of organizations and includes advanced courses in B2B marketing, international business and strategy, which are based on current research and practical case studies. This focus on both research and practice creates opportunities for you to work in both industry and academia.

The programme emphasizes practice through course activities with corporate interaction combined with theoretical depth and includes work placement with a focus on sustainability, where learning is based on cooperation and integration with the business.

In the multicultural learning environment provided by this programme, students will be prepared for work in international teams. Graduates can expect to find employment in any number of industries and professional organizations, ranging from multinational companies to small and medium-sized enterprises.

The studies are full-time for one year.

Sustainablilty

Kristianstad University is PRME Champions which means that sustainability, related to UN's Sustainable Development Goals, is integrated into the education.

Kajsa standing outside by the sea, looking into the camera
"The programme was a perfect match"
Kajsa Nilsson from Sweden wanted to combine her interest in international business with a deeper knowledge in marketing. Now she's working as a project manager at a marketing and communications agency in Kristianstad.
Student Karyn Hyde-Cooper
”We are focus-driven people from all over the world”
– Of course, I’m determined to take every opportunity I can, and make the best of it. This year at Kristianstad University has made me even more comfortable to interact with other people. That’s an experience that I will bring with me, wherever I go.
Programme information
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NOTE! Cancelled
Total tuition fee
110,000 SEK

(EU/EEA Citizens are not required to pay fees)
MSc in Business Administration specialising in Auditing and Control
Do you want to learn more about auditing and control? Learn more about the other master programme
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Short URL: www.hkr.se/master-marketing
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A university in southern Sweden, a campus concentrated in one location.

Contact

E-mail: info@hkr.se

Phone: +46 (0)44-2503000

More contact information

Organisation number: 202100-3195

Address:

Kristianstad University

SE-291 88 Kristianstad

Sweden

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A university in southern Sweden, a campus concentrated in one location.

Contact

E-mail: info@hkr.se

Phone: +46 (0)44-2503000

More contact information

Organisation number: 202100-3195

Address:

Kristianstad University

SE-291 88 Kristianstad

Sweden

How to get here

Shortcuts

  • Canvas Learning platform
  • Email, log in
  • Student portal
  • Library
  • In case of emergency
  • Covid-19
  • About cookies
  • Accessibility
  • Sitemap
© Kristianstad University 2022