Invitation to COLOURS CoLab, October 21, 2025: How can collaboration influence choices towards a healthy lifestyle and sustainable food habits?

These collaborative, challenge-based workshops are called CoLabs and are part of the European University initiative COLOURS, where Kristianstad University participates together with Kristianstad Municipality and Krinova Incubator & Science Park as partners.

The purpose of the workshop is to find solutions to complex challenges that various stakeholders can jointly address to positively influence our society — particularly regarding consumer choices in the grocery store.

Venue: Kulturkvarteret, Kanalgatan 30, Kristianstad.

Curious about the Co-Lab? Join the introduction on September 3

The Co-Lab will begin with an introduction on September 3 at 10:00 AM (drop-in). This is an opportunity to ask questions and meet the people involved in the Co-Lab, including researchers and challenge owners.

Join via Zoom: 
https://hkr-se.zoom.us/j/5254490834

Agenda

Venue: "Lilla Salen" Kulturkvarteret, Kanalgatan 30, Kristianstad. 

8:30–09:00: Registration and coffee

09:00–12:00: Introduction, masterclasses and panel discussion

Masterclasses:

• Healthy lifestyle habits and their impact on health – a Swedish perspective, Lina Behm, Associate Professor in Nursing, Kristianstad University
• Turning Intentions into Action: Healthy and sustainable food choices and the role of retail, Jens Hultman, Dean of Faculty of Business, Professor in Business Administration and Helene Tjärnemo, Associate Professor in Business Administration, Kristianstad University. 
• Understanding the food purchasing and consumption decision-making process: evidence of the variables that most influence healthy and sustainable consumer habits, María del Pilar Martínez Ruiz, professor, Dr Business administration, University of Castilla-La Mancha
• From Knowledge to Action – How Universities and students can influence and drive Sustainable food behaviours, Conscious Cravings COLOURS SE project 

The Food Habits Research Group presents: The COLOURS Joint project – a comparative study of food habits:

• Karin Wendin, Professor PhD Food and Meal Science, Kristianstad University,
• Malwina Wojcik, MSc, Jan Dlugosz University in Czestochowa,  
• Frédéric Fortunel, PhD Geography, University of Le Mans,
• Snezana Obednikovska, Associate Professor in Business Administration, University St Kliment Ohridski- Bitola
• Marcus Johansson, PhD-student in Food and meal Science, Kristianstad University
• Cássandra Comey, PhD-student in Caring science, Kristianstad University

A panel discussion highlighting different dilemmas and questions related to the complex challenge of encouraging sustainable consumer choices, taking into account knowledge, influence, and economics. The panel discussion is moderated by Professor Jens Hultman.

Panelists:

Soniya Billore, Linnaeus University

Associate Professor of Marketing at Linnaeus University, where she leads the Master’s Programme Innovation through Business, Engineering, and Design and coordinates the Marketing Specialisation in the Civilekonom Programme. She serves on the Internationalisation Committee and is a founding member of the LNU India Group. With teaching and research experience across Europe, India, Japan, and the US—including a STINT Fellowship at Arizona State University—her work focuses on smart cities, digital acceleration, and sustainable consumption.

Pernilla Fagerlin, Livsmedelsakademin

Pernilla Fagerlin is responsible for the focus area Health at Livsmedelsakademin (Skåne Food Innovation Network), a non-profit organization with partners from large and small companies, universities and higher education institutions, municipalities, and other public organizations. By facilitating collaboration, they work to unlock the power of innovation in the food system.

Johan Ramlund, ICA Maxi, Kristianstad

Johan is the CEO of one of Kristianstad’s largest grocery stores, which is actively involved in and contributes to several community projects. He also has a strong commitment to community development.

Johanna Gerberich, Krinova Incubator & Science Park, Gerberich Food Consulting AB

Johanna Gerberich, Business designer Krinova Incubator & Science Park and Managing Director at Gerberich Food Consulting AB, an independent consultant for food-related projects, coaching for cooking competitions, competition leader, moderator, inspirer, and lecturer in food, gastronomy, and innovation. Assignments include skills supply and training for the agri-food sector. Coach for the Swedish National Culinary Team.

Rebecca Blixt, Student, Kristianstad University

Rebecca is a student in Software Development program with great interest of international collborations. She also holds the role of COLOURS Student Chief Ambassador.

Linnéa Skoogh, Kristianstad Muncipality

Head of Sustainability at Kristianstad Municipality and Process Leader for Climate Neutral Kristianstad 2030. She is a project manager and social worker driving climate transition and sustainable development through energy, collaboration, and a systems-thinking approach.

Behavioural Design in Practice – Techniques for a Healthy Lifestyle, Ida Lemoine, CEO Beteendelabbet 

Beteendelabbet is an innovative arena where research meets practice. It explores how people make decisions and behave in different contexts – from health and sustainable consumption to learning and digital environments. Through experiments, testing and co-creation with researchers, students, businesses and societal stakeholders, the lab develops solutions that drive real change.

Lunch

13:00–16:00:  Workshop and group discussions to identify the challenges  

Co-lab - Researchers day, October 22nd 

How to implement the identified challenges into feasible research project accordance to available European funding schems.  

The “researchers day” on October 22nd have the aim of finding new research opportunities and a possibility for the researchers to get to know each other. Discussions about new research proposals will be included. (COLOURS GO NETWORK). Register in the form for the co lab down below.The meeting will take place at COLOURS LOUNGE, House 4, Kristianstad University.

How to participate

The event will take place at Kulturkvarteret, Kanalgatan 30, Kristianstad 

Participation is free of charge but requires registration. Lunch and refreshments will be provided. The first part of the day will be available digitally. Questions from online participants will be collected via the chat function. Depending on international interest, the entire day or parts of it may be held in English.

Register here before October 6. 

Continuation and follow-up November the 10th

Continuation of the Co-lab and follow-up for those who wish to continue working on solutions and ideas (Phase 2 and 3).

The format will be hybrid in English.

Save the date, an invitation will be sent to all the participants after October the 21st.

How to get to Kristianstad

The nearest airport is Copenhagen Airport or Malmoe Airport (Sturup)
Train: Take the train from Copenhagen Airport or Malmoe C, bound for Karlskrona, the stop is Kristianstad C.

Accomodation – hotels

Grand hotel Kristianstad
Hotel C4
Stadshotellet
Hotell Park Allé

Welcome! 

Associated partners:

Proposal number: 101124491
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.