Specialized content: Master of Science in Marketing

Semester 1

The first semester of the programme consists of the following courses in sustainable business management:

Governance and value creation for sustainability, 7,5 credits

The course aims to introduce students in both fields - marketing and accounting - to governance and value creation theories in the context of sustainable business management.

Strategy and branding, 7,5 credits

The aim of this course is to introduce students to the fundamentals of strategy and to show how brands and branding can be strategic assets in managing sustainable businesses. In order to build long lasting value, participants will learn the importance of actively managing key brand development processes. Taking the perspective of brands having transcended the traditional implications of logo to occupy a central place in corporate strategy and cultural life, students will be able to understand a brand as a portfolio of meanings and a complex ecosystem that needs to be managed, while accepting the increasing loss of control that managers have over the brand.

Marketing and society, 7,5 credits

The course aims at contextualizing marketing and is designed to provide students with a comprehensive understanding of marketing and its impact on society, with a particular focus on sustainable development. It moves away from solely focusing on "marketing management" and instead explores the various theoretical paradigms and axioms that have shaped marketing as both an academic discipline and field of practice.

Industrial marketing and innovation, 7,5 credits

The course aims to develop the students’ understanding of the importance of marketing and innovation in industrial markets. With a focus on the supply chain, value creation, business networks and relationships, innovation, digitalization, branding, and strategic decision-making, students will get an advanced perspective on marketing that is expected to be applied to realistic cases in the field of sustainable business management.

Semester 2

The second semester involves further specialisation in business administration through the following courses:

Organizing for sustainability, 7,5 credits

The course aims to deepen students understanding of contemporary sustainable practices in relation to a wide range of business and management topics and enable students to critically analyze the role of sustainability in organizational practices.

Advanced research methods in business administration, 7,5 credits

The aim of the course is for the student to develop advanced and in-depth knowledge and skills needed to conduct a scientific study within the subject area business administration and marketing and in the context of sustainable business management.

Master thesis in marketing for sustainable business management, 15 credits

The course aims to develop the student's ability to conduct scientific work.