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Frontiers in Marketing

Marketing is a dynamic field of research that evolves continuously in response to societal and global changes. In the research environment Frontiers in Marketing at Kristianstad University, researchers with a deep commitment to marketing explore its development and impact in an increasingly complex and fast-changing world.

The field of marketing research is strongly rooted in practical applications and overlaps with adjacent disciplines such as entrepreneurship, finance, organisational studies, and logistics. The research conducted within Frontiers in Marketing reflects both breadth and depth, offering diverse insights into the challenges and opportunities of the field.

In recent years, marketing research has been significantly shaped by advancements in digitalisation, globalisation, and the pressing challenges of sustainability. Projects within this environment are often interdisciplinary, incorporating perspectives from a variety of domains both within and beyond the boundaries of the faculty.

Research areas

The research carried out within Frontiers in Marketing spans several interconnected and integrated areas:

  • Retail
  • Branding
  • Consumer Culture
  • Place Marketing and Branding
  • Sustainability

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Updated: 2025-01-20 by Emma Krantz

Page responsible: Christian Koch

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Kristianstad University is part of the COLOURS European University Alliance, a partnership with eight other European universities.

Colours logo.

Contact

E-mail: info@hkr.se

Phone: +46 (0)44-2503000

More contact information

How to get here

In case of emergency
In case of emergency, call 112
The university's security guards:
+46 (0)44-2503650

Shortcuts

  • Canvas Learning platform
  • Email, log in
  • Student portal
  • About cookies
  • Accessibility
© Kristianstad University 2025