Frontiers in Marketing
Marketing is a dynamic field of research that evolves continuously in response to societal and global changes. In the research environment Frontiers in Marketing at Kristianstad University, researchers with a deep commitment to marketing explore its development and impact in an increasingly complex and fast-changing world.
The field of marketing research is strongly rooted in practical applications and overlaps with adjacent disciplines such as entrepreneurship, finance, organisational studies, and logistics. The research conducted within Frontiers in Marketing reflects both breadth and depth, offering diverse insights into the challenges and opportunities of the field.
In recent years, marketing research has been significantly shaped by advancements in digitalisation, globalisation, and the pressing challenges of sustainability. Projects within this environment are often interdisciplinary, incorporating perspectives from a variety of domains both within and beyond the boundaries of the faculty.
Research areas
The research carried out within Frontiers in Marketing spans several interconnected and integrated areas:
- Retail
- Branding
- Consumer Culture
- Place Marketing and Branding
- Sustainability