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Do you want to make a positive impact through marketing? Are you eager to learn how to create and implement marketing strategies that align with sustainability principles? Join the Master of Science in Marketing for Sustainable Business Management and begin an inspiring journey that combines your passion for marketing with the drive to make a lasting difference.
We understand that traditional business practices need to evolve to meet the challenges of today's world. The Master of Science in Marketing is designed to equip you with the knowledge, skills, and mindset needed to thrive in a rapidly changing marketing landscape shaped by digitalisation and AI, while promoting sustainable business practices.
High-level education
The programme is taught entirely in English and boasts a diverse team of esteemed faculty members who bring a wealth of knowledge, industry experience, and research expertise to the classroom, ensuring that you receive high-level education and guidance throughout your journey. One of the greatest advantages of choosing Kristianstad University and our master programme is the intimate learning environment fostered by small class sizes and the proximity to our dedicated and international faculty.
In programme evaluations, former students frequently highlight the supportive and engaging atmosphere, characterised by small class sizes and the commitment of the teaching staff. They also value the practical learning approach, enabled through collaborations with organisations and industry partners.
Advanced marketing and sustainable business practices
Our curriculum is designed to equip you with a cutting-edge understanding of advanced marketing strategies and sustainable business practices. By seamlessly integrating technological advancements, such as AI and digital innovations, into key areas like strategy, branding, and consumer behavior, we ensure the programme stays aligned with the evolving dynamics of the industry. This comprehensive approach empowers you to critically evaluate real-world challenges, balancing the transformative potential of technology with the growing demand for sustainability.
At Kristianstad University, you'll gain the skills and insights needed to navigate and shape a rapidly changing business landscape while remaining committed to ethical and sustainable practices.
Career opportunities
By learning how to harness marketing to drive positive change, promote responsible consumption, and foster meaningful relationships with stakeholders, you will become a valuable asset to organisations anywhere in the world. Upon graduation, you will be equipped with the skills and knowledge to pursue a variety of roles, including:
- Sustainability marketing manager
- Brand manager
- Social impact consultant
- Business Developer
- Key Account Manager
- Business Analyst
- Social Media Manager
If you aspire to explore the intersections of marketing and sustainability further, the programme provides a solid foundation for academic research. You will be well-prepared to pursue a research career and contribute to the growing body of knowledge in marketing and sustainable business practices.
Learning by doing
Combined with cutting-edge and in-depth theoretical insights, we believe in learning by doing. Through the Work Integrated Learning (WIL) track, you will engage in tackling hands-on challenges faced by real-world organisations with a sustainability lens. You will collaborate with industry partners to address real-world sustainability challenges, applying your skills to develop practical solutions that can be implemented by partnering organisations.
Bridging academia and industry
Our research environment, Frontiers in Marketing, is at the forefront of advancing marketing knowledge through innovative research. By integrating research with our education, we ensure that our students gain access to the latest insights and methodologies, bridging the gap between academia and industry. The exchange of ideas not only enhances the learning experience but also equips students with the tools and perspectives necessary to excel in the dynamic field of marketing.
A global perspective
Understanding global markets and cultural differences is key in today’s interconnected world. The programme offers a truly global perspective, providing opportunities to study alongside students from diverse cultural backgrounds. Through guest lectures, workshops, and networking events, you will also connect with industry professionals and alumni, building a global network for future opportunities.
Together we can make a change
Join the programme and be part of a dynamic community of changemakers who are shaping the future of marketing and sustainable business. Together, we can drive positive change, develop sustainable business models, and build a better world.
